Simran Kaur

Simran Kaur is the Founder and CEO of Pounce, a strategy-led marketing agency built on a simple but powerful belief: curiosity leads to better outcomes. With a career spanning global B2B and B2C brands, Simran gained first-hand insight into where traditional marketing models fall short. Too reactive. Too siloed. Too disconnected from real business impact. In 2017, she founded Pounce to challenge that norm and build the agency she wished she had as a client. Today, Pounce operates across Sydney and Kuala Lumpur, partnering with ambitious businesses across Australia, APAC, and international markets. The agency specialises in solving complex commercial challenges through integrated strategy, creative excellence, and measurable execution, particularly for technology-led, high-growth, and innovation-driven organizations. Simran holds double Master’s degrees in International Business and Commerce and is widely recognized for her leadership and contribution to the marketing and media industry. She has been named to B&T’s Women in Media Power List in 2023, 2024, and 2025, and to the B&T Glass Ceiling Awards in 2024 and 2025. She was also recognised as a Finalist for Digital Marketer of the Year and WID Founder of the Year in 2025. A sought-after speaker across the APAC region, Simran regularly presents on marketing for growth, leadership, innovation, and building purpose-led brands. She is deeply committed to empowering women in business, supporting founder-led ecosystems, and contributing to initiatives that shape inclusive leadership, cross-border collaboration, and sustainable economic impact.